RC:Ship 1.0 is live — Shipping infrastructure for modern commerce →RC:Ship 1.0 is live →
RC:Ship
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FOR D2C BRANDS

Ship every customer order with confidence.

Give your D2C team a smarter way to manage shipping as order volume, destinations and carrier complexity grow. Protect margins while delivering an exceptional customer experience.

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Protect margins

Automatically select the lowest cost carrier for every order.

Automate decisions

Use rules to bypass manual carrier selection and save hours.

Keep customers informed

Push unified tracking data back to your storefront seamlessly.

Smart routing for every scenario.

Configure your routing logic once, and let RC:Ship automatically apply your operational rules to every order that flows through your store.

Low-value shipment

RULE TRIGGER
If Order Value < ₹500

Protect your margins on inexpensive items by enforcing strict cost controls.

Action: Always select lowest cost carrier

High-value order

RULE TRIGGER
If Order Value > ₹5,000

Don't risk a bad experience on a premium order. Ensure VIP customers get reliable service.

Action: Route to premium carrier (e.g. BlueDart Air)

Tier-2 destination

RULE TRIGGER
If Destination State = "North East"

Some carriers struggle with specific regions. Route to local specialists automatically.

Action: Route to regional specialist carrier
SHIPPING RESOURCES

Learn how modern shipping operations work.

Explore practical guides, detailed explainers and shipping concepts to help you build a more efficient fulfillment operation.

ARTICLE

Multi-Carrier Strategy for Scaling Brands

Learn how to construct a resilient carrier network that protects your D2C margins.

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ARTICLE

How Shipping Automation Reduces Cost

Discover how automated routing logic can eliminate manual busywork and reduce costs.

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GLOSSARY

Rate Shopping

Learn exactly what rate shopping means in the context of modern multi-carrier shipping operations.

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Upgrade your D2C fulfillment.

Connect carriers, automate your shipping decisions, and ensure a premium delivery experience.

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D2C Logistics

Scaling Direct-to-Consumer Shipping Operations

Protect your margins and deliver a premium post-purchase experience.

Direct-to-Consumer brands face intense pressure to deliver quickly and cheaply while maintaining profitability. As daily order volume grows from 100 to 1,000+, manual fulfillment processes break down, leading to delayed shipments and eroded brand trust.

Protecting Your Margins

Aggregators eat into your D2C margins. RC:Ship allows you to use your direct carrier accounts, meaning you pay exactly what you negotiated with Delhivery or Blue Dart. Our rate-shopping engine ensures the cheapest reliable carrier is selected for every pin code.

Growth shouldn't be penalized with hidden per-shipment markups. Our SaaS model ensures your logistics costs stay predictable.

By eliminating middleman fees, brands can reinvest those savings into customer acquisition or product development.

The Post-Purchase Experience

The customer journey doesn't end at checkout. Providing accurate, real-time tracking updates prevents buyer's remorse and reduces WISMO (Where Is My Order) tickets. Our unified tracking webhooks power seamless post-purchase communication.

D2C Advantages

Direct Rates
Use your own carrier accounts to eliminate aggregator markups.
Automated Routing
Rules-based carrier selection for speed or cost optimization.
Brand Consistency
Reliable SLA enforcement protects your brand reputation.
Seamless Sync
Connect your custom storefront or Shopify/WooCommerce setup.